Services

Using curiosity, empathy, research, and storytelling to deliver digital and physical products that not only look beautiful but function intuitively.

UX Research

Conducting thorough research methods to identify the user’s pain points, outline potential opportunities for strategic solutions, and better inform key stakeholders.

  • User Surveys, Interviews, + Focus Groups

  • Competitive + Comparative Analysis

  • Persona Creation

  • Card Sorting + Information Architecture

  • Customer Journey Mapping

  • KPI Data Reporting

UX/UI Design

Creating thoughtful and intuitive visual design to enhance the user’s experience and solve problems, both digitally and IRL, based on research and desired company objectives.

  • Human-Centered Design Systems

  • Sketches

  • Lo-Fi +Hi-Fi Wireframes

  • Prototyping

  • Responsive Front-End Web Design

  • User Testing

Web Development + E-Commerce

Building user-friendly online experiences to showcase brand identity, seasonal campaigns, and new product launches.

  • Front End Design, Development, + Creation

  • App/Plug-in Product Management

  • CSS + HTML (basic)

  • SEO + Blog Copywriting (basic)

 

Brand + Content Strategy

Providing brand consistency and clarity through storytelling, visual content, and strategic marketing plans.

  • Brand Sprints

  • Visual Identity + Investor Pitch Decks

  • Digital + Multi-Media Nurture Campaigns

  • Press + VIP Relations

Merchandise Product Design + Development

Consciously sourcing and curating private label and branded merchandise assortments with a focus on sustainable, eco-friendly, and ethical production standards.

  • R&D + Product/Package Sourcing

  • Linesheets + Floor Plans

  • Graphic + Logo Design

  • Co-branding Partnerships

Retail Buying + Planning

Planning merchandise assortments and deliveries based on company budgets and sales goals.

  • Buy Plan Organization

  • Sales, Margin, and Profit Goal Projections

  • KPI Reporting + Selling Report Analysis

  • EOS Markdown Cadence + Planning

Technology Toolkit

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I offer a complimentary 30-minute consultation for all prospective clients.

Let’s connect.

claire.crookston@gmail.com